Privacy Policy

Privacy Policy

This Privacy Policy (hereinafter “Policy”) governs the collection, processing, storage, and dissemination of Personal Information and Non-Personal Information (collectively “Data”) by DataLayer.Site, a sole proprietorship (hereinafter “Company,” “we,” “us,” or “our”), in connection with your access to and use of the website located at https://datalayer.site (the “Site”) and any services provided therethrough (collectively, the “Services”).

By accessing or utilizing the Services, you hereby acknowledge and consent to the data practices described herein and agree to be bound by the terms and conditions set forth in this Policy.

1. Information Collection and Processing

1.1 Voluntarily Submitted Information

The Company may collect Personal Information that is voluntarily submitted by users in connection with:

  • Scheduling consultations via third-party scheduling services (including but not limited to name, email address, telephone number, and commercial entity identifiers)
  • Initiating communications through electronic mail or web-based contact forms
  • Subscription to electronic newsletters and promotional communications
  • Utilization of professional services (including but not limited to business information, website URLs, and access credentials to analytics platforms)

1.2 Automatically Collected Information

Upon accessing the Site, certain information is automatically collected through the deployment of tracking technologies, including but not limited to:

  • Usage Data: Information pertaining to user interaction with the Site, including without limitation page navigation patterns, temporal engagement metrics, click-through behavior, and scroll depth analytics
  • Device Information: Technical data including Internet Protocol (IP) addresses, browser type and version, operating system, and device classification
  • Referral Data: Information regarding the source of traffic directing users to the Site
  • Analytics Data: Data collected through implementation of Google Analytics 4 and Google Tag Manager tracking mechanisms

1.3 Tracking Technologies and Persistent Identifiers

The Company employs cookies, web beacons, and similar tracking technologies to facilitate enhanced user experience and analytical purposes. Refer to Section 3 (Cookie Policy) for comprehensive details regarding such technologies.

2. Purposes of Data Processing

The Company processes collected Data for the following purposes:

  • Service Provision: To deliver, maintain, and improve ecommerce tracking implementation services and consulting engagements
  • Communications: To respond to inquiries, facilitate appointment scheduling, and transmit service-related notifications
  • Site Optimization: To analyze usage patterns and enhance user experience through data-driven improvements
  • Marketing Activities: To disseminate newsletters, case studies, and promotional materials (subject to user consent where required by applicable law)
  • Legal Compliance: To fulfill obligations under applicable laws, regulations, and legal processes
  • Fraud Prevention: To detect, prevent, and mitigate fraudulent, unauthorized, or malicious activities

3. Cookie Policy and Tracking Technologies

3.1 Definition and Functionality

Cookies constitute small text files that are placed on user devices upon Site access. These files facilitate website functionality, user preference retention, and traffic analysis.

3.2 Categories of Deployed Cookies

Strictly Necessary Cookies:

  • datalayer_consent – Persistent identifier for cookie consent preference storage
  • Session cookies – Temporary identifiers essential for Site functionality during user sessions

Analytics and Performance Cookies (Consent-Based):

  • Google Analytics 4 (_ga, _ga_*, _gid): Tracking technologies deployed to monitor Site usage, page view metrics, and user behavioral patterns
  • Google Tag Manager: Tag management system for deployment and administration of marketing pixels and tracking tags

Third-Party Cookies:

  • Calendly: Third-party scheduling widget may deploy cookies necessary for functionality

3.3 Cookie Management and User Controls

Users may exercise control over cookies through:

  • Consent Banner: Initial consent mechanism for acceptance or rejection of analytics cookies upon first Site visit
  • Browser Configuration: Most browser applications permit users to block or delete cookies through settings configuration
  • Opt-Out Mechanisms: Google Analytics Browser Opt-Out Add-on

Notice: Disabling certain cookies may result in diminished Site functionality.

4. Data Disclosure and Third-Party Transfers

The Company does not engage in the sale of Personal Information. Data may be disclosed to third parties under the following circumstances:

  • Service Providers: Third-party vendors engaged to perform services on behalf of the Company (including but not limited to Calendly for scheduling services, Google for analytics services, and email service providers)
  • Legal Requirements: Where required by law, regulation, legal process, or governmental request
  • Business Transfers: In connection with a merger, acquisition, asset sale, or other business transaction
  • Consent-Based Disclosure: Where explicit authorization has been provided by the user

5. Data Retention

Personal Information is retained only for the duration necessary to fulfill the purposes outlined in this Policy:

  • Contact Information: Retained until deletion request or unsubscribe action is executed
  • Analytics Data: Retained for twenty-six (26) months (Google Analytics 4 default retention period)
  • Client Project Data: Retained for three (3) years following project completion for support and reference purposes
  • Legal Records: Retained as mandated by applicable legal requirements

6. Data Subject Rights

Depending on jurisdictional location, data subjects may possess the following rights:

6.1 GDPR Rights (European Economic Area)

Pursuant to the General Data Protection Regulation (EU) 2016/679:

  • Right of Access: Right to obtain confirmation of processing and access to Personal Data
  • Right to Rectification: Right to obtain correction of inaccurate or incomplete Personal Data
  • Right to Erasure: Right to obtain deletion of Personal Data under certain circumstances
  • Right to Restriction of Processing: Right to restrict processing under certain conditions
  • Right to Data Portability: Right to receive Personal Data in a structured, commonly used, and machine-readable format
  • Right to Object: Right to object to processing based on legitimate interests
  • Right to Withdraw Consent: Right to withdraw consent at any time where processing is based on consent

6.2 Israeli Privacy Protection Rights

Pursuant to the Protection of Privacy Law, 5741-1981, data subjects possess the right to:

  • Access information maintained in Company databases
  • Request rectification of inaccurate information
  • Request deletion of Personal Data
  • Object to direct marketing communications

6.3 Exercise of Rights

To exercise any aforementioned rights, data subjects may contact the Company at:

The Company shall respond to requests within thirty (30) calendar days of receipt.

7. Security Measures

The Company implements appropriate technical and organizational measures to safeguard Personal Information, including:

  • Encryption: HTTPS/SSL encryption protocols for data transmission
  • Access Controls: Role-based access restrictions on a need-to-know basis
  • Security Audits: Periodic security assessments and system updates
  • Vendor Due Diligence: Third-party service providers must satisfy Company security standards

Disclaimer: Notwithstanding the aforementioned security measures, no method of transmission over the Internet or electronic storage is completely secure. The Company cannot guarantee absolute security of Data.

8. Third-Party Service Providers

The Site integrates with the following third-party services, each governed by independent privacy policies:

The Company bears no responsibility for the privacy practices of third-party service providers.

9. International Data Transfers

Personal Information may be transferred to and processed in jurisdictions other than the user’s country of residence, including the United States of America. Such jurisdictions may maintain data protection laws that differ from those of the user’s jurisdiction.

The Company ensures appropriate safeguards are implemented for international data transfers, including:

  • Standard Contractual Clauses (SCCs) approved by the European Commission for GDPR compliance
  • Adequacy decisions issued by the European Commission
  • EU-U.S. Data Privacy Framework compliance where applicable

10. Minors and Children’s Data

The Services are not directed to individuals under eighteen (18) years of age. The Company does not knowingly collect Personal Information from minors. In the event the Company becomes aware that Personal Information has been collected from a minor, such information shall be promptly deleted.

11. Policy Modifications

The Company reserves the right to modify this Policy at any time. Modifications shall become effective upon posting to the Site with an updated “Effective Date.” Users are encouraged to review this Policy periodically.

Material Changes: In the event of material modifications to this Policy, the Company shall provide notice via electronic mail or prominent Site notification.

12. Contact Information

For inquiries regarding this Policy or the Company’s data practices, please contact:

13. Governing Law and Jurisdiction

This Policy shall be governed by and construed in accordance with the laws of the State of Israel, without regard to its conflict of law provisions. The Policy complies with applicable international data protection regulations including the General Data Protection Regulation (GDPR) (EU) 2016/679.

For residents of the European Union, this Policy complies with the General Data Protection Regulation. For residents of Israel, this Policy complies with the Protection of Privacy Law, 5741-1981.

This Privacy Policy is effective as of January 3, 2026.

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