Align Your Advertising Pixels With Your Business Goals
Your Facebook and Google Ads algorithms are flying blind. Without accurate conversion data, they’re optimizing for the wrong outcomes—inflating your CPA and destroying ROAS.
We fix that. Professional ecommerce data layer implementation that gives your pixels the accurate revenue data they need to actually optimize for profit.
The Problem: Misaligned Pixels = Wasted Ad Spend
❌ Your Pixels See This
- Incomplete conversions (iOS 14+ blocks 40%)
- Wrong conversion values (or no values at all)
- Missing product data
- No attribution to revenue
- Can’t distinguish $50 vs. $500 orders
✅ What They Need to See
- 95%+ conversion tracking accuracy
- Actual revenue per conversion
- Product-level performance data
- True ROAS attribution
- Server-side tracking (bypasses iOS blocks)
The result? Your algorithms optimize for clicks and pageviews instead of revenue. Your CPA keeps climbing. Your ROAS keeps dropping.
The Solution: Professional Data Layer Implementation
We implement accurate ecommerce tracking that aligns your advertising pixels with actual business outcomes:
📊 Revenue Attribution
Track which campaigns, keywords, and channels drive actual revenue—not just clicks. See true ROAS by campaign.
🎯 Enhanced Conversions
Server-side tracking and Facebook CAPI recover the 40% of conversions lost to iOS 14+. Your pixels see the full picture.
💰 Profit Optimization
Feed your algorithms conversion value data. They’ll optimize for high-value customers instead of low-quality traffic.
What We Implement:
- GA4 Enhanced Ecommerce: Product views, add-to-cart, checkout, purchase tracking with revenue attribution
- Google Tag Manager Data Layer: Clean, structured data that your pixels can actually consume
- Facebook Conversions API (CAPI): Server-side tracking to bypass iOS 14+ limitations
- Google Enhanced Conversions: First-party data to improve conversion accuracy
- Attribution Dashboard: See which channels drive revenue (not just traffic)
Real Results: What Happens When Pixels Meet Goals
+35%
Average ROAS Improvement
When algorithms optimize for revenue instead of clicks
-25%
CPA Reduction
Better targeting = less wasted spend on low-value traffic
95%+
Attribution Accuracy
Know exactly which campaigns drive your revenue
How It Works
- Day 1: Technical audit of your current tracking setup
- Days 2-3: Data layer implementation (WooCommerce or Shopify)
- Day 4: Google Tag Manager configuration + GA4 setup
- Day 5: Facebook CAPI + Enhanced Conversions + testing
- Days 6-7: Attribution dashboard setup + team training
Average implementation: 5-7 days. Includes 30 days of support.
Stop Wasting Ad Spend on Blind Algorithms
Get accurate conversion tracking that aligns your pixels with profit. Free consultation to audit your current setup.